So, the smartMeme folks say that tactics are only useful insofar as they add to or amplify the grand unifying themes and narratives. I'd say that tactics are only useful insofar as you actually use them.
Meanwhile, The Heritage Foundation is pumping out tweeting points to pwn the president's Twitter Town Hall. Their suggested questions were asked and asked and asked again, making those questions stick and stay, while exhibiting the kind of message discipline that Dems only dream about.
I've never been a fan of the idea that we should do what the other side is doing only different (e.g., the short-lived Air America), but this is one instance where we should be doing something - otherwise we're just ceding ground.